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Following in the fashion footsteps of royal maid of honor Pippa Middleton, who danced the night away at Prince William and Kate Middleton’s wedding reception in the British-born shoe designer’s Lynn Silver Heel style, the Shedding for the Wedding host selected Aruna Seth for her special moment.

Adhering to the ’something blue’ tradition wholesale evening dresses wholesale evening dresses, the Rules of Engagement star slipped her feet into a turquoise version of the Farfalla Platform Heel, a satin peep toe shoe which featured a Swarovski crystal encrusted butterfly.

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Photos courtesy Aruna Seth

Meet designer Alice Temperley, the woman behind that 7

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Alice Temperley is the designer of choice for A-listers in search of a premiere gown

Pippa Middleton’s emerald 8 caused a sensation at the Royal Wedding evening do, but designing it was surprisingly ‘stress-free’ for A-list go-to girl Alice Temperley (right). In her first interview since the Big Day, she talks to Annabel Rivkin about her starriest commission ever

Royal wedding was the biggest fashion show that the world has ever seen. The television coverage was watched by billions – much of it looped continually in a Groundhog Day-style show of international hysteria – and the photographs will run and run. Unusually, the intensity of the build-up did not eclipse the thrill of the reveal.

This time, the 2 was not the only point of interest – speculation regarding maid of honour Pippa Middleton’s dress gathered energy early, too. And when Pippa emerged at Westminster Abbey, irreproachable but hot as Hades in figure-skimming McQueen, she found herself at the centre of a fashion furore.

The foxy, nouveau Sloane sister had nailed it for the ceremony but, released from formal MoH duties, what would she wear for the evening reception where she would dance and flirt in a disco-balled Throne Room away from the whole world’s gaze?

Of all the labels in all of Albion, she chose Temperley London, the British design house just entering its second decade; defined by a detailed, slightly bohemian aesthetic and beloved of A-listers from Rihanna to Gwyneth Paltrow. Pippa’s frock was green and suitably slinky. Naturally, Alice Temperley kept firmly shtoom about her involvement in the royal wedding despite frenzied conjecture (from the outset she was mooted as a potential designer of The Dress).

‘Part of the business is discretion,’ she says, her bitten-down finger nubs fiddling with the big vintage rings that weigh down her hands. We are sitting at the kitchen table of the Temperley HQ, a row of warren-like mews houses in the smart part of Notting Hill with a Union Jack painted across the entire façade. She, her husband Lars von Bennigsen and their two-year-old son Fox live not only above the shop but above the studio, offices and cutting rooms.

Mismatched china fills cabinets, spring flowers are dotted about in vintage vases, candles flicker in the sunlight as the designer (faded red lipstick, embroidered cream blouse from her own label, leather jerkin and skirt from her diffusion line, Alice by Temperley) elaborates on the lengths that can be taken to avoid unwanted attention. ‘We had to take the skylights on the building out so that people could enter across the roof without being seen,’ she says. ‘It’s very private here, so people feel comfortable.’

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From left: Pippa Middleton in that showstopping dress; the Duchess of Cambridge wore one of Alice's designs to a charity event last December

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Alice meets Pippa and Carole Middleton before the wedding

The build-up to the wedding was, according to Alice, unremarkable. ‘It was quite quick and organic and natural, with no stress,’ she says. ‘They (the Middletons) are lovely people and really nice to work with. It was easy.’
Alice herself is unmoved by preciousness. A liberal upbringing (as the eldest of four children on her parents’ Somerset cider farm) ensures that she is not a highly strung urban animal.

‘A lot of self-importance goes on in the fashion industry,’ she says. ‘ cocktail dresses online cheap I’m not like that. I like to be real. I don’t like things to be staged or fussy. It should be natural and that’ dresses 2011 summer dresses 2011 summers how I like women to look. I like them to feel comfortable and look organic.’

A product of her roots, 36-year-old Alice is informal and free with a reassuringly bucolic air.

‘We were brought up very liberally,’ she says. ‘We weren’t confined in any way so we were always on the moors or riding or making dens. I had to milk a goat every morning to get milk for my cereal.’ She would often be caught with a pair of scissors in her hand having experimentally attacked one of her mother’ blue prom dresses long blue prom dresses longs Chinese silk shawls.

By the age of 12 she was making jewellery and selling it locally. An enduring theme of her work is her willingness to embrace the commercial aspect of the fashion business. British fashion is constantly lauded for its innovation and creativity, but sometimes lambasted for its lack of commercial savvy. ‘To be able to exist you have to sell,’ she says.

‘The Middletons are very good as a unit. You can tell they are close’

Alice moved to London to study textiles at Central St Martins College of Art & Design and went on to do a master’ casual dresses ;s degree at the Royal College of Art, all the while selling embroidered leather jackets and 1

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